The first tutorial in a series of nine, “Users and Accounts” explains the flexible user and account management structure of OpenX Enterprise. With Enterprise, you organize your business relationships by setting up accounts which define the publishers, advertisers, networks, and agencies that you work with.
The second in a series of nine tutorials, “Inventory Management” explains classification and ad unit groups within OpenX Enterprise. By initially describing your inventory, inventory managers and ad traffickers speak the same language, simplifying operations and removing the need for cumbersome translation spreadsheets.
The third in a series of nine tutorials, “Ad Products” explains how to bundle ad inventory into sales-friendly packages. Ad Products is a core ad serving feature on OpenX Enterprise, making coordination between your sales and ad operations teams is seamless.
The fourth in a series of nine tutorials, “Market Opt-In” introduces OpenX Market: the real-time ad exchange integrated within OpenX Enterprise. OpenX Market aggregates demand from the top DSPs, networks, and agency trading desks so publishers can increase revenue for their non-guaranteed inventory.
The fifth in a series of nine tutorials, “Order Management” explains how to set-up an entire campaign from scratch, giving you total control over all targeting elements. Throughout this process, OpenX makes your inventory easy to find, categorizes it into targetable blocks, and simplifies forecasting.
The sixth in a series of nine tutorials, “Audience Segmentation” explains how publishers can use their audience data to raise CPMs and maximize revenue. Audience Segmentation enables publishers to reach valuable demographic groups with a powerful toolbox of targeting, reporting, and forecasting features.
The seventh in a series of nine tutorials, “Targeting” explains how targeting in OpenX Enterprise is simple, intuitive, and flexible. You don’t have to sift through a long list of zones, or struggle to remember complicated naming conventions. Enterprise was designed so that traffickers can target inventory in the same way they speak about the […]
The eighth in a series of nine tutorials, “Reporting” shows you how to use the OpenX Enterprise reporting features to analyze campaign performance. With OpenX Enterprise, you stay on top of your business with real-time reports that capture all the essential performance data.
The last in a series of nine tutorials, with OpenX Enterprise you use one platform to manage ad revenue across desktop, video, e-mail, and mobile. You can classify inventory for your mobile sites or applications, schedule mobile specific creatives, and view reporting for your mobile inventory or campaigns. Plus, you can sell mobile inventory on […]